Landing pages and websites are often mixed up, but they do very different jobs. Choosing the right one can save you money and bring in more customers. Here is how to decide.
What is a landing page?
A landing page is a single page built around one goal, such as getting a quote request, a booking or a sign-up. It usually has one clear message, proof such as reviews, a short form and a strong call to action, with few distractions.
What is a website?
A website is a set of pages that explains your whole business: your services, your story, your work and how to contact you. It builds trust over time and helps customers find you on Google.
When a landing page is the right choice
- You are running Google or Meta ads and want more of those clicks to become leads.
- You are promoting one offer, product, event or launch.
- You need something live quickly and on a tighter budget.
When you need a full website
- You offer several services that customers need to compare.
- You want to show up on Google for different searches, not just your brand name.
- Customers want to learn about you before they get in touch.
Can you have both?
Yes, and many businesses do. A website builds trust and brings in search traffic, while landing pages turn ad traffic into leads. You can start with one and add the other later.
What each costs with Socialorbit
During our 10-Year Anniversary Offer, landing pages start at $499 and business websites at $899 (up to 12 pages). Both include custom design, automated email alerts for new enquiries, an SEO-ready setup and the first year of hosting free.
A quick checklist
- Is your main goal one specific action? Start with a landing page.
- Do you need to explain several services or build trust? Choose a website.
- Are you running ads? Pair them with a landing page.
- Want to be found on Google? You need a website.
Still not sure? Book a free consultation and we will recommend the right option. You can also read more about our landing pages and business websites.
Need a website that wins customers?
Get a fixed quote and a free recommendation for your business.