Case study · Events & entertainment · Orlando, FL

A website built to book fire truck parties.

1st Due Fire Truck Party brings real fire trucks to birthdays, schools, parades and corporate events within 50 miles of Orlando. We designed and built a 27-page website that makes asking for a quote take seconds on any phone, and gives every type of event its own page in search.

4×100Perfect mobile scoresPerformance, accessibility, best practices and SEO
99Desktop performance100 for accessibility, best practices and SEO
1.6sMobile load timeLargest Contentful Paint
0.8sDesktop load timeLargest Contentful Paint
27Pages builtEach with its own title and description
21Event pagesOne for every type of event

Scores measured with Google PageSpeed Insights on the live homepage on October 20, 2026 (mobile and desktop). Page counts from the site’s sitemap. Scores can vary slightly between test runs.

Overview

The client

1st Due Fire Truck Party is a locally owned business in Apopka, Florida, with a fleet of real, working fire trucks. Its crew runs birthday parties, water parties, school visits, parades, corporate events and holiday visits across Central Florida, all with a strong fire-service theme.

Client
1st Due Fire Truck Party
Location
Apopka, FL · serving 50 miles around Orlando
Industry
Events & entertainment
What we did
Website design and development, on-page SEO setup
The goal

The challenge

Booking a fire truck isn’t an everyday purchase. Parents, teachers and event planners all want the same things before they get in touch: see the trucks, understand what happens on the day, check the price and ask about a date. The website had to make that quick on a phone, and help the business show up for many different kinds of event searches across Central Florida.

The solution

What we built

Every part of the site is designed to move a visitor from “that looks fun” to a quote request.

A quote form in the hero

The first thing visitors see is a short quote form. It takes about 30 seconds, covers all 21 event types and has built-in spam protection. A quote form is on every page of the site.

Call or text from anywhere

Tap-to-call buttons sit in the header, the hero and after every section, so visitors who prefer to talk are always one tap away.

21 dedicated event pages

Birthday parties, school visits, parades, weddings, Santa visits and more each have their own page, with details, FAQs and a quote form.

Services you can filter

Visitors filter the services by Parties, Schools & Community, Business and Holidays to find their event quickly.

A three-step booking path

Booking is explained in three fire-service themed steps: Dispatch, En Route and On Scene. Visitors know exactly what happens next.

A brand that honors the fire service

A fleet showcase, a featured tanker and an “In honor of those who serve” section give the business a story that sets it apart.

On-page SEO

Built to be found on Google

Local search matters most for a business like this, so SEO was built in from the start rather than added later.

  • A unique title and meta description on all 27 pages
  • Local business structured data with a 50-mile service area around Apopka
  • Service structured data on all 21 event pages
  • FAQ structured data on 23 pages, eligible for rich results
  • Breadcrumbs, canonical URLs and one clear H1 on every page
  • A clean XML sitemap for search engines

Google PageSpeed Insights

CategoryMobileDesktop
Performance10099
Accessibility100100
Best Practices100100
SEO100100
Largest Contentful Paint1.6 s0.8 s
Total Blocking Time0 ms0 ms
Cumulative Layout Shift0.0010.005

Live homepage, measured October 20, 2026.

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